Børsen Medico Conference
New business conditions in the pharmaceutical industry – Patient power, digitalisation and personalised medicine
At the Børsen Medico Conference, we will be exploring the technological developments in the pharmaceutical market and how digitalisation is changing the relationship between doctor and patient, and consequently between patient and pharmaceutical manufacturer.
The digital developments have made patients more autonomous and considerably more aware than before of their condition and treatment options, which is placing greater demands on the healthcare system and pharmaceutical providers.
In order to adapt to the new reality, pharmaceutical companies need to meet a growing desire on the part of patients for personalised medicine and tailored treatments, where more direct digital communication and aids for the end user are new factors that the companies must make use of.
Date: 12. December, 2018
Venue: Crowne Plaza, Ørestads Boulevard 114-118, 2300 Copenhagen S
Networking dinner: Restaurant Bark at 17.30 – DKK. 495 – please make reservation when signing up for the conference
Use the sign up link below and get a 15% discount with code “MVA15%”
The themes of the day include:
- Personalised medicine – how and why
- Medtech’s role in diagnosis
- The relationship between doctor and patient, and the role that private pharmaceutical companies play in this relationship
- Legislation and use of technology and personalised medicine that minimises mistreatment
At this conference, Børsen will explore the market developments and interplay between technology and the development of medicine, the impacts on citizens’ roles and options in the healthcare system, and the pharmaceutical companies’ offerings and adaptation of pharmaceutical products and treatments.
The programme is currently being prepared and will be ready around two months before the conference.