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Event info
Date:08 Dec
Time:8:30 - 10:30
Venue:Høiberg København

How do you secure maximum ROI from your IP?

When the application has been filed, it is not time to lean back and wait for the money to pour in. Research has demonstrated that the revenue generated from patents differs significantly among companies.

Come and hear Høiberg’s expert explain what characterizes companies that have success with patents.

Date: December 8th, 2016
Time: 8:30 – 10:30
Address: Høiberg Copenhagen, Adelgade 12, 1304 Copenhagen K, Denmark
Room: Meeting room

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A recent study investigating the heterogeneity of firms’ IP strategy and management practices revealed that IP strategic capabilities greatly influence IP value. Using a large dataset covering more than 3 000 firms, the results show that the value of a company’s IP portfolio and its influence on firm performance is boosted by the firm’s ability to operate in the market for technology (selling, buying, in- and out-licensing, cross-licensing etc.) and firm’s ability to operate IP strategically. The study data precipitated four firm archetypes, divided according to whether they operate strategically in relation to IP and whether they take part in dealing with IP. Taking outset in these IP archetypes we explain how the IP strategic maneuvers of firms are essential, and how companies build capabilities for handling IP strategies. We point to parameters, which affect IP and firm performance in particular, and suggest types of strategic information, knowledge bases, routines, capabilities, and organizational structure which companies can use in order to optimize their IP trade performance. Essentially presenting a framework for how to understand and help firms develop and benefit from their approach to IP.

Program

08.30-09.00

Coffee and networking

09.00-10.00

How to capture value from patents v. Karin Beukel, PhD, Assistant Professor at University of Copenhagen, Center for Innovation, Entrepreneurship and Management, external lecturer at Copenhagen Business School.

 

Topics will include:

 

– Why are IP strategic maneuvers of firms are essential?

 

– How do companies build capabilities for handling IP strategies?

 

– Discussion

10.00-10:30

Networking

Speaker:

karin-beukel 

Karin Beukel
Assistant professor
University of Copenhagen, Center for Innovation, Entrepreneurship and Management
External lecturer at Copenhagen Business School.

 

In cooperation with:

hoiberg