Interview with Annelie Uvhagen, Director, Business Area Life Sciences, TECHNIA about doing business in the shadow of the COVID-19 crisis
In the recently distributed MVA Newsletter, we asked, Annelie Uvhagen, Director, Business Area Life Sciences, from MVA-member company, TECHNIA a few questions about doing business in the shadow of the COVID-19 crisis. Read the full interview below.
Q1) TECHNIA is a new brand with a long international history. What is your interest in the Medicon Valley region?
TECHNIA was founded in 1994 and has a long international history of acquisitions to build the 700-man strong global business we are today. We strive to be the #1 knowledge company in the area of Product Lifecycle Management (PLM) and our mission is to make the whole product creation process easier and more sustainable for our customers. In the area of Life Sciences this means that we combine our industry domain knowledge and the knowledge of PLM so that we can put a platform in place that turns the regulatory complexity that these companies have into a competitive advantage and make them much more efficient in their processes from product idea to launch.
Of course, we have a great interest in the Medicon Valley region; first of all because we have an office in Malmö that we regard as our office for both southern Sweden and Denmark. We have two very important Life Sciences customers in Denmark and one in Skåne and we of course want and expect to grow much more in this bi-national Life Science cluster. We are proud members of MVA and want to expand our network and footprint in this region by establishing more collaborations and partnerships in 2020 and beyond.
Q2) The COVID-19 crisis has generated an increased interest in digital solutions. How does that influence your strategy at TECHNIA?
We very much recognize the increased interest in digital solutions and the PLM business platform we work with, called 3DEXPERIENCE. The reason for this is of course that people and companies have realized that they need to be much more flexible now, be able to work from home and have access to the right information at the right time where ever they are. They all need access to the same, single version of the truth at all times. This is where it is very convenient to have a digital solution that allows you to share information in a secure platform and collaborate globally in a virtual environment around that information with colleagues, customers, suppliers, partners and authorities. In the Life Sciences industry specifically we for instance need to be able to document and collect information in a structured way during the research, development and ramp-up phase in order to submit it to authorities in a correct way while following all regulations in each market to be compliant. Our strategy during the COVID-19 crisis is of course to focus on those companies that have an increased pressure to innovate and produce products faster like the companies creating face masks, ventilators, gas control equipment, virus tests, antibody tests, vaccines etc.
Q3) Face-to-face meetings are a bit difficult these days. How do you reach out to TECHNIA, if you want to explore, if TECHNIA can add value to your business?
In TECHNIA we have been able to adjust or business very fast and have quickly moved into the virtual world. Even our three offices in India was able to start working from home quite early since all our employees had laptops and decent Internet connections from home already before the COVID-19 outbreak. But more importantly we have embraced the challenge and gone virtual with all our marketing events and large customers meetings. For instance we arranged our yearly PLM Innovation Forum as a totally sustainable virtual experience. It started on April 28-29 as a virtual live event with more than 80 different presentations, followed by a 30-day on-demand period where the participants could log on as many times they wanted to watch sessions, videos and download whitepapers, articles and other content. We had more than 2,000 participants, which tells us that the need for this kind of event during the COVID-19 crisis is and was larger than we expected. We have also started a Life Sciences Customer Advisory board between our key customers in the Life Sciences industry and it has been great to be able to facilitate this series of meetings virtually until they can turn physical when we are all safe to meet again. Bringing our customers together, listen to their challenges and share best practices is at the heart of what we do in TECHNIA.