Talent attraction is key for the Medicon Valley based life science industry as demand by far exceeds the local/regional supply. MVA member, Copenhagen Capacity, assisted by Ogilvy has recently launched a very successful campaign aiming to boost curiosity and encourage potential candidates to try out Copenhagen. The key message is “Come work in Copenhagen! Happiness guaranteed, or we will pay the ticket back home!
”Many cities and regions try to position themselves highlighting quality of life, so it was a hard nut to crack trying to distinguish us from the rest,” says Asbjørn Overgaard, CEO of Copenhagen Capacity
Curious to have a look at the successful campaign video?