The digital revolution has changed the convention of business across all industries. The Pharma industry is also faced with new ways to market products and new channels to interact with doctors, patients and other stakeholders. Those who understand how to use technology, not only to produce better molecules, but also to improve the business model, the marketing process and to get closer to the patient, they are going to transform the industry.
The Conference has the aim of sharing digital initiatives for patients and HCP’s and to discuss how organizations can become better in utilizing the online opportunities.
Some of the topics are:
- KEYNOTE: McKinsey & Company: Utilizing Big Data focusing on outcomes
- KEYNOTE: LEO Innovation Lab: A new scope in Pharma
- Increase disease awareness through active use of Social Media
- Communicating directly with patients – legal issues to be aware of
- Enhancing Customer Experience
- Tools which improves the quality of my work – Mecal app
- Using technology to enhance customer engagement and understanding
When using the following code all MVA-members will get a 15 % discount: MVA2016 (Case sensitive).
A collaboration between:
