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Event info
Date:21 Jun
Time:8:30 - 10:30
Venue:Medicon Valley Alliance, Copenhagen S

Postponed – The pharma rep of tomorrow, today

Fast-track a new paradigm for your sales reps and MSLs

Your reps and MSLs may have sales skills, but that’s not how they’ll define their future success. The minimum expectation will be far higher: we need trust creators, data sourcers, inspiring educators, fonts of patient insight, entrepreneurial line-managers and customer experience generators – all within a single person!

How can one rep deliver so much? It’s certainly a big ask. They need to be armed with knowledge and tools that go way beyond what is imagined today. Our customers have been given higher expectations by their experiences outside of pharma; they’re working with yet-higher expectations from patients, and now it’s time for us to catch up.

Date: 21st June 2018
Time: 8:30 – 10:30
Venue: Medicon Valley Alliance, Arne Jacobsens Alle 15, 2300 Copenhagen S, Denmark, Ground floor

Organised in conjunction with Qstream and Enterprise Ireland, we would be delighted if you could join us for an interactive “Good Morning Meeting” on this topic. It’s now time to walk the talk, support the development of pharma reps, lift the role of medical affairs and truly deliver on a patient-centric mandate.

Program

8:30

Registration & Coffee

9:00

Introduction

9:05

The pharma rep of tomorrow, today

Michael Connolly, Director of Pharma Accounts at Qstream, will share his notes from the field on this topic, including:

  • The key steps being taken by forward-thinking companies to move reps away from a transactional to value-creating engagement

  • The benefits and delivery of data-driven insights into a rep’s capabilities

  • How enablement and training programs for reps and MSLs are changing to realise patient centricity

  • The new skills needed to gain true partnership with medical professionals

9:50

Q & A

10:00

Networking

Speaker

Michael Connolly, Director of Pharma Accounts, Qstream

Mike has worked with life sciences companies for over ten years and is a passionate about the power of life sciences to transform and save lives. In his current role as director of pharma accounts in EMEA for Qstream,

Mike is focussed on helping life sciences companies empower reps, their front line managers and MSLs with the skills and knowledge required to engage with healthcare professionals as the pharma sales model evolves. He has also held senior positions in the clinical trial and R&D development space with Medidata and Accelrys

 

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